Why it matters now?

Adonelle Touch begins with a simple premise: trust is shaped not only by what organisations create, but by how they act, communicate, and relate.Business is not abstract. It is human. It lives in meetings, messages, design choices, leadership decisions, and everyday interactions.When work feels authentic and respectful, people respond. When it feels mechanical, they disengage.In a world increasingly shaped by technology and artificial intelligence, what stands out is what cannot be automated – trust, presence, and genuine connection.Adonelle Touch provides a structure for building organisations that technology can enhance without eroding what makes them trusted in the first place. In a world shaped by AI, staying human is a strategic advantage.Adonelle Touch helps organisations bring more life into their work and build brands that feel good from the inside out.When people feel respected, they engage. When they engage, growth follows.Ready to build brands people trust?

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Academic & Practitioner Perspectives

Endorsments

“Positive sexuality is ultimately about human experience rather than sexuality itself, and Adonelle Touch demonstrates that beautifully. By applying these principles to business and organisational culture, it reconnects strategy with humanity in a way that is both scientifically grounded and deeply human. The book bridges the gap between human values and business practice, challenging outcome-only thinking and offering a framework for authentic connection, empowerment, and sustainable success. A thoughtful and timely work, written with impressive clarity and insight.”
– Professor D J Williams, Idaho State University and Center for Positive Sexuality, Los Angeles
Co-Editor, Positive Sexuality: A Promising Future for Sex Research, Education, & Practice (Routledge)“A clear, well-structured, and highly useful framework that guides marketing, brand leadership, and business beyond surface tactics toward deeper, more sustainable solutions. Adonelle Touch convincingly shows how a values-based approach builds trust and long-term customer relationships. A compelling and valuable read.”
– Professor Andres Kuusik, University of Tartu“As a sex therapist, I found Adonelle Touch to be a remarkably skilful translation of sex-positive values into the language and structures of organisational life. This book doesn’t simply borrow from Sex Positivity for metaphor or inspiration – it operationalises its ethics into a framework that can genuinely shift how leaders and organisations build trust, communicate, and relate to employees and customers.”
– Anne Mauro, LMFT, DHS, CSE, CST-S“Adonelle Touch is an original and well-structured work that reveals the essence of leadership in a new and inspiring language.”
– Professor Kulno Türk, University of Tartu“Adonelle Touch translates the principles of sex-positivity into clear, actionable guidance for business and leadership. The sex positive principles and the components that are impactful for positive business outcomes are explained in a way that any professional can grasp, even if they’ve never encountered these concepts before.”
– Elisabeth Gordon, MD, CST“Adonelle Touch captures what modern marketers increasingly recognise: in the age of AI, brand is no longer built by buying SEO links, but by authenticity, personal connection, and real value. This framework gives structure to that shift in a way that feels both practical and profoundly relevant – exactly what today’s marketing world needs.”
– Andre Promet, Global CMO, FIIZY Group“Adonelle Touch makes a valuable contribution to the evolution of business by introducing sex-positive values as a foundation for how people and organisations can work together with greater awareness, respect, and connection. It opens an important doorway – inviting the next steps toward co-creative, heart-centered leadership that will shape the future of work and community.”
– Ronski A. Kosky, M.A. Leadership, B.Sc., Cert. Ed., Dip. P.E. ronski-kosky.com"Adonelle Touch approaches management through emotions traditionally associated with love and other sex-positive values. The core idea – that leadership should be empathetic and guided by positive attitudes toward colleagues, clients, and life – is progressive, relevant, and well aligned with modern human-centered leadership thinking, which is why I can recommend the book. While the underlying message of the book is valuable, its distinctive language challenges conventional expectations, making it an engaging and thought-provoking read."
– Aune Past, Author, Speaker, Communication Expert

What sets it apart

What makes this book different?

Adonelle Touch is not motivational self-help book.
It is not abstract theory.
And it is not a collection of tactical growth hacks.It is:

Written for organisations seeking structure, not surface-level inspiration.

Practical Application

What will you learn from this book?

Adonelle Touch offers a structured way to design brands and organisations people don’t just notice, but trust and choose.You’ll learn how to:

The result is practical: organisations where culture, strategy, and measurement reinforce one another rather than compete.

Structure of the Book

What’s inside?

Adonelle Touch combines a structured framework with practical tools and a deeper exploration of how values are lived in organisations.Inside the book, you’ll find:

For a detailed overview, check the full Table of Contents (PDF).

Who It’s For

Who should read this book?

Adonelle Touch is written for those shaping organisations today and for those preparing to shape them tomorrow.

Whether you are building a company, guiding a team, developing a brand, or studying organisational systems, this book offers a practical framework for aligning human-centred values with measurable performance.

About the author

Tõnis Hinnosaar

Hello, I’m Tõnis Hinnosaar.

I’m a business advisor, strategist, and entrepreneur working at the intersection of brand, leadership, and organisational culture. Over the past two decades, I’ve advised companies and built ventures across technology, finance, and lifestyle sectors. Through that work, I’ve repeatedly seen that trust, clarity, and emotional resonance aren’t “soft” factors – they are strategic drivers of real business results.

I created the Adonelle Touch Framework to address something I felt was missing in business thinking: a structured way to integrate human values into performance, without losing rigor. It brings together strategic discipline and the ethical principles of positive sexuality – showing how pleasure, respect, consent, and authenticity can become durable advantages for long-term business growth.

Adonelle Touch is the result of lived experience, strategic practice, and years of observing what truly makes organisations sustainable.

Connect with me on LinkedIn or via email.